A&P Debuts Exclusive Mid-Atlantic Country Farms Brand
The Great Atlantic & Pacific Tea Company Inc. (A&P), Montvale, N.J., has launched the Mid-Atlantic Country Farms brand, which covers a line of locally raised chicken, turkey and beef products exclusively available to customers at select A&P, Pathmark, Superfresh, Waldbaum's and The Food Emporium stores.
All products are raised by family-owned farms using humane and sustainable farming methods, the retailer said, reducing the environmental impact of shipping food products over long distances.
Mid-Atlantic Country Farms says it is dedicated to the highest standards of animal care and husbandry. Farmers use 100 percent vegetarian feed made from corn, soybean meal, and a blend of vitamins, minerals, amino acids and oils, A&P said. Many of these farms have been owned by the same families for multiple generations.
"Our new Mid-Atlantic Country Farms brand offers our customers great-tasting poultry and beef that is naturally raised on farms within close proximity to the communities we serve," said Tom O'Boyle, executive vice president of merchandising, marketing, supply and logistics. "We are pleased to support the efforts of Mid-Atlantic farmers to provide our customers with healthier and tastier beef and poultry options, while offering customers the more environmentally sustainable choice of fresh, locally-sourced chicken, turkey and beef."
All chicken products are completely antibiotic-free and raised by local farmers across Pennsylvania, A&P noted. The beef products are raised on more than 140 family farms throughout Connecticut, New York, Pennsylvania, Maryland, Virginia and Delaware. All Mid-Atlantic Farms beef is Beef Quality Assurance certified, all-natural (minimally processed with no artificial ingredients) and Choice Angus Beef/Aged for tenderness and taste.
"This new brand of local poultry and beef is a direct response to our customers' requests for more 'green' options that offer a reduced carbon footprint and less reliance on fossil fuels," added Harry Giglio, vice president of meat & seafood. "We're proud to provide our customers with even greater value through high-standard, delicious products across our stores."
Mid-Atlantic Country Farms chicken is available now in all A&P, Waldbaum's, Superfresh, Pathmark, and The Food Emporium Stores. Beef and turkey will be available in select stores throughout the summer. Natural chicken products will replace the Greenway brand natural chicken products currently sold in A&P banner stores. Greenway organic products, including chicken, will still be available, A&P said.