Anheuser-Busch Spearheads Campaign to Prevent Underage Drinking

ST. LOUIS -- Anheuser-Busch here and its 600 wholesalers nationwide will be providing grocery stores, convenience stores, and other retailers with cooler stickers, posters, and point-of-sale materials to promote its new campaign, "Prevent, Don't Provide," in an effort to remind adults not to buy alcohol for minors or provide it to them at parties.

To kick off the effort, which is being supported by National Fatherhood Initiative (NFI) and the International Association of Fire Chiefs, Anheuser-Busch ran a full-page ad in yesterday's USA Today. The participants made the launch yesterday at St. Louis Fire Department Engine House No. 1.

According to the 2003 National Academy of Sciences Report, two-thirds of teens that drink get alcohol from their parents or other adults.
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