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Amp It Up

06/21/2010

Amp Energy and race car driver Dale Earnhardt Jr. have teamed to launch Tradin’ Paint, a limited-time energy drink that will be available at retail through the end of the summer. With packaging that features all of the marks, dings and paint streaks a car incurs during a race -- what fans refer to as “tradin’ paint” -- the new product “is a collision of three flavors: Orange, Lime and Berry,” according to the division of Purchase, N.Y.-based PepsiCo. A 16-ounce can retails for a suggested $X.XX. Get additional information by visiting www.pepsico.com.