Alouette Embarks on Summer Tour
Alouette Portions is exclusively sponsoring the Portion Size Me Summer Tour, a cross-country odyssey featuring 12-year-old Marshall Reid, and his mother, Alex, co-authors of “Portion Size Me.” The book tells how the Reid family lost weight and became healthier by adopting good food and snacking habits such as portion control without taste sacrifice. Touring the country in a 1974 Airstream Sovereign Trailer, the Reids will make stops at local zoos, bookstores, walks and festivals in 30 markets to share the story of their success, which has already garnered media attention from The New York Times, NBC’s “Today: show and CNN, among others.
“‘Portion Size Me’ is a lifestyle that started out as a summer project to get my family in shape with new, interesting ways to think about our food choices,” explained Marshall Reid, of Sanford, N.C. “We hope that our summer tour can inspire families across the country to consider the 'Portion Size Me' lifestyle, which is pretty simple: swap unhealthy ingredients for better ones, shop local markets and farms when you can, stick to the correct portion sizes and never give up on yourself.”
New Holland, Pa.-based Alouette Cheese recently introduced Alouette Portions, a line of 100 percent all-natural, ready-to-eat portion-sized spreadable cheese with 40 calories per individually wrapped serving, and 60 percent less sodium than comparable products on the market. The new item comes in two flavors -- Original and Italian Herbs -- and retails for a suggested $3.99 in grocery store deli sections nationwide.
Fans of Alouette Cheese can follow the Portion Size Me Summer Tour on Facebook for the chance to win a variety of prizes.
“With the debut of the new Portions, we’re aiming to fit into the fast-paced, on-the-go lifestyles of families like the Reids,” noted Cristina Anton Villa, director of marketing and innovation. “[L]ike the Reid family, [we] want to ensure that fresh, all-natural cheese can be a part of an active lifestyle without sacrificing taste.”