Alliance Retail Group Names CatMan Director

Alliance Retail Group has hired Joe Fecke for the newly created position of director of category management. His most recent position was category manager of perishables at Goodlettsville, Tenn.-based Dollar General Markets, where his responsibilities included pricing, planograms, and sales and margin achievement. He was also retail district manager at Dollar General, overseeing the development of 30 new stores.

Fecke’s “experience and industry knowledge is invaluable in helping us build the most complete category management program in the independent industry,” said Joe Wolf, president of Nashville, Tenn.-based Alliance Retail Group, an advertising/marketing cooperative that represents 450 stores in 15 states. With its two subsidiaries, Alliance Data Management and Alliance Harsha Advertising, the company services more than 650 retail food stores across the United States.

Before coming to Dollar General, Fecke was the sales support manager for the Fleming Cos. Inc. division in Warsaw, N.C., for one year. Earlier, he spent 29 years with Jacksonville, Fla.-based Winn-Dixie, progressing from store manager to retail district manager, category manager and finally director of grocery, dairy and frozen food in the Atlanta region office.