Aldi Launching PR Campaign to Boost Profile, Support Expansion

BATAVIA, Ill. - Discount grocer Aldi, Inc. here is turning up the volume on media outreach to help boost its profile as it expands into new U.S. markets and bolsters its presence in existing markets from Kansas to the East Coast.

The retailer has tapped a public relations firm to lead the multi-faceted campaign. The firm, MWW Group, will manage the Aldi account from its Midwest office in Chicago-based.

"Using our expertise in consumer research, media relations and corporate positioning, we can help Aldi expand its position as the leading private label retail grocer," said Tina-Marie Adams, g.m./s.v.p. of MWW Midwest.

A leading international grocery retailer with operations in 18 countries worldwide, Aldi entered the U.S. market in 1976. It has nearly 900 stores in the U.S. in 27 states, and serves more than 15 million customers each month. The discount grocer carries more than 1,000 of the most frequently purchased grocery and household items, most of which are available under its own labels.
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