Albertsons, Unilever Bestfoods Launch 3rd 'Best Classroom' Program
BOISE, Idaho - For 20 Boys and Girls Club kids and their chaperones, the road to Washington, D.C., is definitely painted, not paved.
Kids ages 8-18 affiliated with more than 1,800 Boys and Girls Clubs chapters in ten Albertsons marketing areas from Seattle to Orlando, put their artistic talents to the test for the chance to experience America's Best Classroom, the nation's capitol, Washington, D.C.
As part of Albertsons and Unilever Bestfoods' three-year-old "America's Best Classroom" program, kids were invited to draw and/or paint their "favorite National Park" or "one of America's 388 National Parks of interest to them." Winners and their chaperones will be hosted for a three-night, four-day trip to Washington, D.C., where they will tour several national parks and monuments and meet national park service officials.
This year, Albertsons' customers were invited to help Boys and Girls Club kids experience national parks by purchasing Unilever Bestfoods leading brands including Ragu, Lipton Tea, Wish-Bone dressing, Skippy peanut butter, Lipton Sides, I Can't Believe It's Not Butter!, Hellmann's and Bestfoods mayonnaise. Five-cents from every product sold funded the America's Best Classroom program, a part of Unilever's nine-year, $18 million commitment to preserve and protect America's National Parks in partnership with the National Park Foundation, the Congressionally chartered nonprofit partner of America's National Parks.
In addition to the Washington, D.C., trip, more than 2,500 Boys and Girls Clubs kids will learn about the cultural, historic and natural resources preserved in America's National Parks courtesy of the American's Best Classroom ambassadors traveling to 43 Boys and Girls Clubs.
Kids ages 8-18 affiliated with more than 1,800 Boys and Girls Clubs chapters in ten Albertsons marketing areas from Seattle to Orlando, put their artistic talents to the test for the chance to experience America's Best Classroom, the nation's capitol, Washington, D.C.
As part of Albertsons and Unilever Bestfoods' three-year-old "America's Best Classroom" program, kids were invited to draw and/or paint their "favorite National Park" or "one of America's 388 National Parks of interest to them." Winners and their chaperones will be hosted for a three-night, four-day trip to Washington, D.C., where they will tour several national parks and monuments and meet national park service officials.
This year, Albertsons' customers were invited to help Boys and Girls Club kids experience national parks by purchasing Unilever Bestfoods leading brands including Ragu, Lipton Tea, Wish-Bone dressing, Skippy peanut butter, Lipton Sides, I Can't Believe It's Not Butter!, Hellmann's and Bestfoods mayonnaise. Five-cents from every product sold funded the America's Best Classroom program, a part of Unilever's nine-year, $18 million commitment to preserve and protect America's National Parks in partnership with the National Park Foundation, the Congressionally chartered nonprofit partner of America's National Parks.
In addition to the Washington, D.C., trip, more than 2,500 Boys and Girls Clubs kids will learn about the cultural, historic and natural resources preserved in America's National Parks courtesy of the American's Best Classroom ambassadors traveling to 43 Boys and Girls Clubs.