Albertsons Selects Engage to Streamline Advertising Production Process
ANDOVER, Mass. - Albertsons Inc. has selected Engage Inc., a provider of advertising, marketing and promotion (AMP) software solutions, to automate and streamline print advertising production for its more than 2,000 grocery stores.
Representing a significant enterprise-wide software investment, Albertsons selected Engage to improve workflow, simplify overall marketing processes and increase efficiencies in advertising and marketing production across each of its divisions. Engage's software solution helps deliver greater control and timely, consistent distribution of Albertsons' daily and weekly advertising circulars as well as streamline development of its promotional marketing collateral.
"Especially in today's economy, retailers like Albertsons are looking to us for solutions that not only provide a compelling return-on-investment, but also free up their valuable resources and talent," said John Barone, president and chief operating officer of Andover, Mass.-based Engage.
Representing a significant enterprise-wide software investment, Albertsons selected Engage to improve workflow, simplify overall marketing processes and increase efficiencies in advertising and marketing production across each of its divisions. Engage's software solution helps deliver greater control and timely, consistent distribution of Albertsons' daily and weekly advertising circulars as well as streamline development of its promotional marketing collateral.
"Especially in today's economy, retailers like Albertsons are looking to us for solutions that not only provide a compelling return-on-investment, but also free up their valuable resources and talent," said John Barone, president and chief operating officer of Andover, Mass.-based Engage.