Albertsons Launches Health-Focused Online Community

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Albertsons Launches Health-Focused Online Community

Supervalu’s Albertsons subsidiary has unveiled a new online community,, that aims to offer tools to help visitors make easy, value-driven choices for healthier living.

“As a retail grocer committed to being a leader in the area of health and nutrition, our company understands the long-term importance of a forum with interactive tools and knowledge to enable our customers to make healthier life decisions,” said Stephanie Martin, director of communications and public affairs for Fullerton, Calif.-based Albertsons.

Developed in conjunction with the grocery chain’s nutritionist, Heidi Diller, and its clinical pharmacist, Jeff Ward, the site offers discussion forums, well-being tips and recipes to help users discover accurate nutritional and supplement information. also makes it easy for users to contribute their own ideas and interact with other people who are interested in healthy living, including user-provided video and discussion boards.

From busy moms on the go to budding cooks to fearless foodies, each contributor has a unique perspective. “We recognize that our customers are busy, and healthier choices can sometimes fall by the wayside,” said Martin, adding that the site was designed “to be a daily resource” that will enable community member-users “to make food, cooking and healthy choices that are smart for themselves and their families.”

A Twitter contest will be held from Jan. 15 to Jan. 31 to help kick off the new site, during which visitors can be entered to win a $500 gift card.

Albertsons operates nearly 460 Albertsons and Lucky supermarkets in Idaho, Montana, Southern California, Southern Nevada, North Dakota, Oregon, Utah, Washington and Wyoming.

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