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Alaska Seafood Marketing Institute Bows 'Seafood U' for Retail

JUNEAU, Ak. -- The Alaska Seafood Marketing Institute (ASMI) has bowed a new online training tool -- Alaska Seafood U -- designed to augment current retail training practices.

Equipped with essential information on Alaska seafood that retail seafood staff can use to educate consumers to help them make better-informed seafood purchases, the interactive, web-based Alaska Seafood U training program provides facts and tips on each of the Alaska seafood species, fisheries management, harvesting methods, health and nutrition plus cooking and preparation information.

After successful completion of a series of short learning modules followed by multiple-choice quizzes, Alaska Seafood U students are presented with a Certificate of Completion rewarding them for their dedication to continuing their seafood education.

“In developing Alaska Seafood U, we wanted to address the retailers’ need to keep up with consumers’ growing demand for information about wild Alaska seafood,” said Larry Andrews, ASMI retail marketing director. Complete with colorful graphics and streaming videos, Andrews said the program “offers an engaging learning environment for seafood counter staff.”

Registration for retailers is free, and available at

A pioneer of sustainability since its acceptance into the Union in 1959, Alaska mandates by law that “fish…be utilized, developed and maintained on the sustained yield principle.”
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