‘Adopt-a-Maple’ Spurs Use of Classic Syrup

To turn back the rising tide of imported maple syrup flowing into the United States, U.S. syrup makers are becoming more creative in differentiating their domestic product.

One example of this is the “Adopt-A-Maple” program from Cumberland, Wis.-based Anderson's Maple Syrup. The unique effort enables fans of the flavorful condiment to “adopt” their own sugar maple on the Anderson family’s farm. Helped by area science students, adopters receive the GPS coordinates of their tree so they can “visit” it year-round on GoogleEarth as it undergoes such seasonal events as spring tapping and the dramatic color changes of autumn. The program additionally presents participants with a letter-pressed Certificate of Adoption that is suitable for framing.

“Connecting maple syrup lovers to our trees is what our family has been doing for more than 80 years,” noted Anderson’s Steven Anderson. “Now, exciting new tools are helping us support our retail partners by engaging their customers in fun and educational ways.”

For more information on the program, visit www.andersonsmaplesyrup.com.