Active Consumers Urged to Go Nuts in Peanut Chews Photo Contest
Running through Sept. 2, The Chews Your Adventure Photo Contest from Just Born brand Peanut Chews invites fans to submit photos of themselves enjoying their funniest or coolest moments while engaged in a favorite sport or adventure – Peanut Chews candies close at hand, of course – on www.peanutchews.com, where site visitors can comment on, and vote for, their preferred snaps.
The contest will award a grand-prize winner $2,000 toward a further adventure, while nine first-prize winners will get $100 gift cards for their own little outings. Additionally, every winner will receive a gift pack of Peanut Chews for sustenance on their travels.
The classic brand has been spreading the word about the promotion through radio advertising, social media messaging, package advertising, and various product sampling events in markets where the candies are sold.
Introduced in 1917 and produced in Philadelphia, Peanut Chews are chewy, chocolatey bite-sized pieces filled with crunchy roasted peanuts. Bethlehem, Pa.-based Just Born, Inc. also manufactures such famous confections as Peeps, Hot Tamales, and Mike and Ike.