Acosta Buys Way into Military Services Channel

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Acosta Buys Way into Military Services Channel

04/01/2008
Jacksonville, Fla.-based Acosta Sales and Marketing Co. said yesterday it will complete the acquisition of C. Lloyd Johnson Co. Inc. (CLJ), a leading military service sales and marketing agency, effective April 1, officially marking Acosta's entry into the military services business.

With this acquisition, Acosta said it will now have the ability to service consumer packaged goods (CPG) manufacturers' business across all military channels.

A 62-year-old company, CLJ today has more than 750 associates offering a wide breadth of military services. CLJ serves the U.S. military Commissaries, Exchanges, Ships, Veterans' Canteen Service, Prisons, and Meals- Ready-to-Eat. CLJ is headquartered in Norfolk, Va., with offices in San Diego; Dallas; Hopewell, Va.; and Frankfurt, Germany. CLJ will operate as a wholly-owned subsidiary of Acosta.

By joining Acosta, CLJ will benefit from Acosta's existing technology capabilities and investments in the areas of headquarter selling, category management, retail, and sales support, according to the companies.

Acosta Sales and Marketing Co. is a leading full-service sales and marketing agency in North America, providing outsourced sales, merchandising, marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry.