ACNielsen and SPINS Expand Coverage of Natural Products Industry

SCHAUMBURG, Ill. and SAN FRANCISCO -- ACNielsen U.S. and SPINS yesterday said they would jointly expand SPINSscan Conventional, an information service tracking sales of natural and organic products across grocery, drug, and mass merchandise retail outlets.

For the first time, retailer-specific analysis of natural and organic product sales will be available from the service, and the number of categories tracked will nearly double, the two companies said.

SPINSscan Conventional utilizes UPC-coded data from ACNielsen organized by the categories and brands found in the SPINS Product Library of natural, organic, and sustainable products. Under the service expansion, account-specific analysis will be available, enabling clients to monitor the performance of their brands or the natural products business as a whole, in each of more than 60 retailers. In addition, the number of categories tracked by the service will grow from 40 to more than 70.

"There are a number of factors -- from the government's new Food Guide Pyramid to greater consumer awareness of food ingredients -- that are combining to drive up interest in natural products," said Patrick Dodd, head of marketing for ACNielsen North America, explaining the rationale behind the project expansion.

"The natural and organic products sector continues to be one of the real bright spots for the CPG industry," added Tony Olson, c.e.o. of SPINS. "This expanded service should help spur further growth by enabling manufacturers of natural and organic products and the retailers who sell such products to make better fact-based marketing, merchandising and business decisions."

ACNielsen U.S. and SPINS have collaborated since 1997 in the natural products marketplace.
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