The 5-hour Energy brand has launched its "Yummification" video contest, in which participants can win up to $50,000 for creating a video of their favorite way to mix a 5-hour energy with an everyday beverage.
Through Aug. 19, entrants can visit 5-hour Energy online or on Facebook to submit a video no longer than 60 seconds showing an original combination being made, tasted and named. Submissions will be judged on creativity of the video and taste of the drink.
One grand-prize winner will receive $50,000; one second-prize and third-prize winner will win $30,000 and $10,000, respectively; and 10 fourth-prize winners will take home $1,000.
"We've known for a long time that people are mixing 5-hour Energy with their favorite beverages to create something they really enjoy, and we hope this contest encourages others to do the same," said Manoj Bhargava, founder of the Farmington Hills, Mich.-based brand.