2020 Editors' Picks Winners Revealed

a2 Milk Coffee Creamers

$4.49 per 32-fluid-ounce carton
https://www.a2milk.com/

Consumers who enjoy cream in their coffee but have issues with dairy now have an alternative for their morning routine, thanks to the a2 Milk Co. With just five clean, simple ingredients, a2 Milk Coffee Creamers’ key point of difference is that they’re made with 100% real milk from cows that naturally produce only the A2 protein, which allows some people to enjoy dairy without discomfort. Available in Sweet Cream and Creamy Vanilla varieties, a2 Milk Coffee Creamers brought the benefit of the A2 protein to a well-established category and supported the launch with targeted social media, coupons and point-of-sale marketing. In addition, the broader brand campaign included national TV to help drive awareness and trial.

a2 Milk Fat Free Milk

$3.99-$4.99 per 59-fluid-ounce carton
https://www.a2milk.com/

Innovation in the milk category tends to be plant-based, but the a2 Milk Co. took a different approach with its new fat-free milk. The product is 100% real milk from cows, but what makes it special is that it comes from cows on farms that have received the Validus certification of animal welfare attesting that they haven’t received growth hormones. These cows naturally produce milk with only the A2 protein, which allows some individuals to enjoy dairy without discomfort. The a2 Milk Co. delivered 53% year-over-year growth for the 52 weeks ended May 17 in the overall flat milk category, according to SPINS data.

Acme Smoked Salmon Candy

$6.99 per 3-ounce package
http://www.acmesmokedfish.com/

There aren’t many products with “candy” in their name that can boast 16 grams of protein and 1,600 milligrams of omega-3 fatty acids. Those nutritional aspects of Acme Smoked Salmon Candy make for a nutritious, protein-rich snack that’s great for an on-the-go lifestyle, or as a replacement for bacon as a salad topper or sandwich addition. Made from cuts of Atlantic salmon loin and double smoked, Acme Smoked Salmon Candy comes in attractive gray packaging with a window to see the product and a distinctive border that helps the overall package resemble the cover of National Geographic.

Acme Smoked Salmon Convenience Pack

$16.99 per 8-ounce package (four 2-ounce packs)
http://www.acmesmokedfish.com/

Snacking and convenience are the hot trends that Acme Smoked Salmon capitalized on with its new Convenience Pack product. Four individually sealed packs of 2-ounce smoked salmon can fit in a purse, backpack or gym bag, and be eaten any time thanks to easy-peel serving packets that stay fresh for up to 30 days when refrigerated. Initial sales results have been positive, thanks to a public relations and social media-oriented campaign, along with store-level efforts at launch.

AHA Sparkling Water

$1.59 per 16-ounce can
$3.79 per 8-pack of 12-ounce cans
https://www.coca-colacompany.com/home

AHA Sparking Water hit the market in 2020 and was the first major new brand launch from the Coca-Cola Co. in more than a decade. The launch included eight unique flavor combinations, two infused with caffeine, and was supported with the full force and marketing expertise of the Coca-Cola organization. AHA Sparkling Water disrupted the category by taking familiar flavors like citrus, apple and peach, and pairing them with more exotic tastes like green tea, ginger and honey to create flavor duos that are intriguing and approachable. Additionally, by including caffeine where consumers would expect it, in flavors like green tea, AHA provides 30 milligrams of caffeine to pep consumers up. Top it off with bold branding and vibrant packaging, and sell-through at retail was predictably strong. Three months after launch, AHA was already a $30 million brand, and its growth will be a top priority for Coca-Cola in 2021.

Alden’s Organic Dairy Free Double Strawberry Frozen Dessert

$5.49-$5.99 per 14-ounce container
https://www.aldensicecream.com/

After experimenting with 29 variations, Alden’s developed an Organic Dairy Free Double Strawberry Frozen Dessert that tastes good and looks good. The key to the flavor was to create a base of brown rice, coconut oil, oat flour and pea protein with a neutral flavor profile that would allow the organic strawberries to shine through. The result is true-to-flavor taste and creamy, melt-in-your-mouth texture that’s hard to find in the category. Now shoppers looking for dairy-free desserts have a tasty new option. Based on early success, Alden’s 2021 plans call for the introduction of five new offerings.

Art of Green

$2.99 per 22-fluid-ounce bottle or 7.3-ounce container of wet wipes
https://artofgreen.com/

The combination of sustainability and effective cleaning is the value proposition behind Art of Green. The line of nontoxic, 98% naturally sourced, biodegradable multisurface cleaning products is infused with fragrant plant-based scents to provide a deep clean, ensuring that consumers don’t have to trade off between efficacy and performance and sustainability considerations. Those attributes have never been more important to shoppers intent on keeping their homes clean and safe. Demand for cleaning products during the first half of 2020 helped Art of Green secure national distribution with well-known retailers.

Applegate Naturals Slow Cooked Ham

$5.99 per 7-ounce package
https://applegate.com/

Consumers looking to eliminate sugar from their diets this holiday season have an ally in Hormel Foods Applegate Naturals Slow Cooked Ham. The product eliminated sugar, which is normally used to offset salt used during the curing process, yet maintained the salty/sweet flavor that consumers have come to expect from hams. This no-sugar deli item comes to market at an optimal time, when consumers have been increasingly looking to diets like Whole30 to take control of their health and overall well-being. The attributes of “no sugar” and “Whole30 Approved” are clearly called out on the product label.

Ark Foods Veggie Bowls

$4.99-$5.99 per 8- to 9-ounce bowl
https://www.arkfoods.com/

Plant-based, clean ingredients and nutrient-dense are the winning attributes of Ark Foods’ line of heat-and-eat Veggie Bowls. In developing the line, the company left out common allergens like dairy and gluten to create a culinary experience to be enjoyed by all after three to five minutes in the microwave. The product line’s distinctive white packaging and compelling images help it stand out on the shelf, and shoppers can feel good about their purchase, because the bowl is compostable. The brand executed promotional strategies relating to healthy moments and sought to be there for consumers when they craved healthy alternatives, especially after holiday weekends and at key reset moments such as back-to-school season and New Year’s resolutions.

Atkins Peppermint Patties

$5.99 per 6.53-ounce 5-pack of 1.31-ounce patties
https://www.atkins.com/products

The introduction of Atkins Peppermint Patties to the diet/weight control and nutritious-snacking categories brought new users to those categories and drove incremental growth for the Atkins brand. The premium product with a dark chocolate coating is the only peppermint patty in the weight control category, and the packaging showcases the product’s premium nature. To drive awareness of the innovation, Atkins relied on staples such as a national print and TV ad campaign, but elevated the creative by featuring actor Rob Lowe. The brand also relied on in-store shelf danglers and displays, as well as a national free-standing insert.

Atkins Sweet & Salty Crunch Bites

$6.89 per 5.29-ounce package
https://www.atkins.com/products

Great-looking photography that shows the details of ingredients in Atkins’ new Sweet & Salty Crunch Bites makes the product the star on packaging that also calls out key nutrition facts such as 9 grams of protein and 4 grams of net carbs. Available in two flavors, Dark Chocolate Sea Salt Caramel and Honey Almond Vanilla, the crunch bites offer calorie-conscious shoppers a snacking experience in a portion-control-friendly resealable bag. To help promote sell-through, Atkins relied on a multimedia campaign with actor Rob Lowe and executed retailer-specific coupons and in-store promotions.

Aura Bora

$2.29 per 12-fluid-ounce can
https://www.aurabora.com/

Unique flavor combinations and a colorful can featuring whimsical characters helped the Aura Bora brand of sparkling waters get shoppers’ attention. The beverage brand rejected the conventional flavors of mainstream sparkling waters, opting instead to combine real herbal extracts and natural fruit flavoring to give consumers a unique overall taste and sensory experience. Aura Bora prides itself on using only real herbs, fruits and flowers, with a clean ingredient list using natural flavorings such as lavender flower extract, lemongrass leaf extract and rose flower extract. The brand’s goal is to bring earthly tastes and heavenly feelings to the sparkling water aisle.

Bacon Up Bacon Grease

$7.99 per 14-ounce tub
https://baconup.com/ 

More bacon is a good thing for millions of Americans, and the folks at John Gordon’s Bacon Up are providing that opportunity with a unique product. Bacon Up Bacon Grease is rendered bacon fat that’s triple-filtered and shelf-stable for use in frying, cooking or baking to provide next-level flavor. A key element of the brand’s value proposition is the ability to add bacon flavor to almost anything cooked, without the mess of actually frying bacon. For retailers, Bacon Up helps expand the cooking oil category by providing a new trade-up option for cooking enthusiasts, and promotes incremental usage occasions due to its versatility.

Barefoot Hard Seltzer

$1.99 per 250-milliliter can
https://www.barefootwine.com/

E. & J. Gallo’s Barefoot Hard Seltzer was the first nationally distributed wine-based hard seltzer made with real Barefoot brand wine, sparkling water and natural fruit juice. To help the innovative product stand out, Barefoot Hard Seltzer was featured in a TV commercial featuring Kenan Thompson, of “Saturday Night Live,” and Aubrey Plaza, of “Parks and Rec.” In the ad, the two dream of a party where they have everything a good summer party needs: Barefoot Hard Seltzer and Barefoot Spritzer cans. They debate which drink is better, before deciding both are a great choice. The creative worked, helping the new product drive incremental category growth.

Bear Naked Grain Free Granola

$4.49 per 8-ounce package
https://www.bearnaked.com/en_US/home.html

Leave it to America’s No. 1 granola brand to redraw the boundaries of the granola category by introducing a grain-free version. That’s what Bear Naked did with a new product that’s also Paleo and Gluten-Free Certified, thanks to a base of sunflower seeds, almonds and coconut. The reformulation allows those who eat a grain-free diet to enjoy flavors like Almond Coconut, Honey Cinnamon and Dark Chocolate Almond without compromising on taste, flavor or ingredients. It was a bold move, considering that grains are often synonymous with granola, but with more people looking to eliminate or reduce grains from their diets, Bear Naked sought to bring innovation to the category.

Bella Sun Luci Plant-Based Tomato Jerky

$5.39 per 2-ounce package
https://bellasunluci.com/

Mooney Farms and the Bella Sun Luci brand pioneered the sun-dried tomato category more than 35 years ago. Now the company has brought a new kind of innovation to the healthy-snacking category with Bella Sun Luci Plant-Based Tomato Jerky. The savory product is non-GMO and provides 6 grams of protein and fiber, zero cholesterol and fat, and plenty of the antioxidant lycopene; plus, with only 80 calories per serving, it’s a truly guilt-free snack. Available in three flavors — Hickory Smoked, Sriracha, and Teriyaki and Cracked Pepper — the product line gives mindful snackers a healthy plant-based option.

Blackhawk Network Happy Holidays Gift Card

$20-$500 per card value
https://www.blackhawknetwork.com/

Shoppers want personalization and choice with stored value cards, too. Market leader Blackhawk Network recognized this in 2018 with the introduction of multi-merchant cards, and it took that concept to a new level last year with the Happy Holidays Gift Card. The no-fee card proved popular with gift-givers and recipients alike, due to the flexibility of spending options. That flexibility is expected to be a key sales driver during the upcoming COVID-19-impacted holiday season. Given seasonal uncertainties, many consumers will be looking for ways to streamline their physical shopping experience. The ability to pick up a Happy Holidays card from the Gift Card Mall at the local grocery store — one of the few places shoppers continue to visit regularly these days — is an added value for consumers, and can also drive foot traffic and incremental sales for retailers. 

Blount’s Family Kitchen Meals

$5.99 per 12-ounce package
https://blountsfamilykitchen.com/

Busy families want fast and easy meals, but they also demand a delicious solution made from quality, wholesome ingredients, and Blount’s Family Kitchen Meals line delivers on all fronts. Just as when Blount raised the quality standards in the soup business 20 years ago, the company looked to do the same thing with its line of Family Kitchen Meals, offering high quality at an attractive price. Consumers responded so well to the initial four-product lineup of Macaroni & Beef in Tomato Sauce, Chicken & Broccoli Alfredo with Penne, Beef Stroganoff with Noodles, and Chicken with Noodles in Marsala Wine Sauce that three more items, Chicken with Noodles, Chicken & Penne with Marinara Sauce, and Chicken, Bacon & Noodles in Ranch Style Sauce, were added shortly after launch.

Blue Moon Light Sky Citrus Wheat

$14.99 per 12-pack of 12-ounce cans
https://www.bluemoonbrewingcompany.com/

Molson Coors’ Blue Moon brand has been on the market for 25 years, and during that time, it has become the No. 1-selling craft beer brand. Helping the brand stay on top was the launch earlier this year of Light Sky Citrus Wheat, a light and refreshing wheat beer brewed with real tangerine peel, which contributed more than 20% year-to-date growth for the Blue Moon franchise. With only 95 calories and 3.6 grams of carbohydrates, Light Sky Citrus Wheat is balanced, crisp and easy to drink. Helping the new product stand out is its availability in cans, something that’s unique in the craft beer segment. 

Bobo’s Nut Butter Protein Bar

$2.49 per 2.2-ounce bar
https://eatbobos.com/

In a marketplace filled with protein bars, Bobo’s Nut Butter Protein Bars made their debut this year with a clean-abel approach and plant-based protein. The bars feature 10 simple ingredients, with no sugar alcohols, dairy, gluten or GMOs. Each bar is packed with organic whole grain oats, peanuts or almonds, and 10 to 11 grams of plant-based protein, making Bobo’s the perfect option for a flexitarian lifestyle. Compared with other protein bars, Bobo’s is lower in calories and sugar, sweetened with organic honey, and comes in four flavors: Almond Butter, Banana Peanut Butter, Cherry Almond Butter + Hemp Seeds, and Chocolate Chip Peanut Butter.

Bomani Cold Buzz

$3.99 per 11-ounce can
$13.99 per 4-pack
https://www.bomanicoldbuzz.com/

Bomani Cold Buzz cuts a striking figure in the cooler, thanks to a slender black can with an elegant matte finish. But it’s what’s inside the can that counts, something Bomani proudly displays on an ingredient panel that conveys quality, transparency and taste. Each can has only 110 calories, with zero carbs and zero sugar. The product contains only four ingredients, making it easy for consumers to see what’s in the beverage: 100% ethically sourced Arabica bean cold brew, water, alcohol from sugar, and natural flavors. Bomani Cold Buzz is innovating the new cold-buzz category, which it views as a complementary evolution to the hard-seltzer space.

Bowery Cilantro

$3.99 per 1.5-ounce package
https://boweryfarming.com/

Unlike most of the rubber-banded bunches of cilantro stems that consumers find near the parsley in the produce department, Bowery Cilantro comes in a pretty 1.5-ounce package fit for the pegged herb section. The product is grown locally in the company’s vertically integrated indoor farms, which are controlled environments protected from unreliable weather, pollutants and pests. Bowery Cilantro is pesticide-free and comes from non-GMO seeds. It also boasts a stronger flavor profile than other herbs in the category. Bowery supported the launch of its herbs in 2019, including cilantro, with a robust marketing campaign employing retailers and in-store campaigns to drive consumer awareness.

Boyer’s Mash-Up Coffee

$6.98-$14.98 per 11- to 30-ounce package
https://www.boyerscoffee.com/

Welcome to AR coffee! Boyer’s Mash-Up Coffee features interactive augmented-reality (AR) programming built into its packaging. Coffee drinkers are able to visit mashupcoffee.com on their smartphones to launch an augmented-reality platform, which features video content and consumer-friendly resources such as suggested brewing methods for optimal flavor profiles, food-pairing recommendations, recipes, and information about the beans and their flavors. The beans are roasted by Boyer’s Coffee, a Colorado-based family-owned company that has been roasting at Rocky Mountain altitude since 1965.

Bud Light Seltzer

$14.99 per 12-pack
https://www.budlight.com/

Hard seltzers are still hot, and Bud Light has created an easy-drinking beverage with a hint of delicious fruit flavor. Bud Light Seltzer is made with a unique five-step filtration process, which ensures a clean finish to deliver the most refreshing taste possible. The natural carbonation and quality ingredients, including sparkling water, real cane sugar and natural fruit flavor, create a light and bubbly seltzer for any occasion. Bud Light Seltzer appeals to two main consumer preferences: the desire for low-calorie, no-sugar-added products, and flavor variety. Featuring 100 calories and less than 1 gram of sugar, Bud Light Seltzer is giving consumers exactly what they’re looking for. 

Cacique Queso Dips

$4.49-$4.99 per 16-ounce tub
https://www.caciqueinc.com/

With the popularity of Mexican food showing no signs of slowing down, Cacique Queso Dips is looking to leverage a growing opportunity for fresh dips and spread sets in retail that offer Latin flavors. Specifically, consumers are increasingly looking for authentic and fresh Mexican foods without fillers. Cacique’s dips, unlike so many other queso dips on the market, feature queso fresco as the first ingredient and have no artificial preservatives. To enjoy the dips, consumers simply heat the product in the microwave for two to three minutes, right in the packaging, and they can then dunk their favorite tortilla chips, crudité or even tacos. Cacique Queso Dips are available in four Mexican flavors: Queso Blanco, Southwestern, Chipotle and Jalapeño.

Calbee Reduced Sugar Frugra Fruit & Granola

$7.99 per 15-ounce package
https://www.calbee.co.jp/frugra-global/en/products/

Calbee Frugra Reduced Sugar Fruit & Granola aims to be wholesome, and boy, does it deliver. With more Americans looking for low-sugar, high-protein and high-fiber attributes in their breakfast foods, this product offers 7 grams of protein, 5 grams of fiber and only 6 grams of total sugar per serving, which is 50% less than the average of the top three leading granola brands on the market. Frugra Fruit & Granola is the No. 1-selling granola in Japan. The product took the traditional idea of granola, added carefully selected grains, fruits and nuts, and baked the recipe to create a unique-to-market, crispy-crunchy texture. The crunch lasts longer than traditional granola and doesn’t get soggy when eaten with milk or yogurt. Currently, the company has original and reduced-sugar options for health-conscious consumers, but will soon introduce Chocolate Crunch & Banana as a kid-friendly SKU.

Califia Farms Oat Creamers

$4.99 per 25.4-fluid-ounce bottle
https://www.califiafarms.com/

Did you know that oatmilk is the new avocado? This extra-creamy, semi-sweet, vegan beverage has taken the world by storm: Oatmilk lattes are everywhere, and the vegan creamer section in the dairy case is expanding proportionately. Califia Farms Oat Creamers aim to deliver a new experience for plant-based-focused consumers. The product is made with North American-grown oats to deliver a smooth, creamy and delicious taste. Available in Unsweetened, Hazelnut and Vanilla flavor varieties, Oat Creamers have 1 gram of sugar or less per serving, are gluten-free, and don’t contain any artificial flavors or sweeteners. Califia is aggressively ramping up new distribution and has secured commitments from about a dozen new retailers.

Cappello’s Almond Flour White Pizza

$9.99 per 10.85-ounce box
https://cappellos.com/

Cappello’s Almond Flour White Pizza is the world’s first and only grain-free white pizza at retail. The product features buttery whole-milk mozzarella and white cheddar cheese, topped with fresh spinach and caramelized onion above a creamy, garlicky white sauce. Every ingredient was carefully chosen for its power to improve health by reducing inflammation and symptoms of autoimmune disorders, increasing energy and cognitive function, and nurturing a healthy gut. With its clean ingredient list, this nightshade-free pizza is a real trailblazer. The pizza is also gluten-, yeast- and soy-free, with a conveniently quick cook time, crisping up in just 15 minutes or less. It’s poised to be a great product for quarantiners looking to fill their home freezers.

Carrington Farms Ground Lupin Bean

$4.99 per 7-ounce bag
https://carringtonfarms.com/

Lupin beans are proving to be a hit with health-conscious consumers, as Carrington Farms has discovered with its delicious new product made from sweet Australian-grown lupin beans (similar to chickpeas and lentils). Served like rice and cooked like couscous, ground lupin beans boast 16 grams of protein, 15 grams of fiber and only 1 gram net carbohydrate, for a low-glycemic dish with just 130 calories per serving. Ready in only three minutes, Carrington Farms Ground Lupin Bean can be eaten as a side dish, a main protein source in grain bowls and salads, or as a breading for tofu, fish and chicken. Ground Lupin Bean is bringing new customers to the side-dish category who are searching for high-protein, nutritious, plant-based, gluten-free, flavorful meals that cook fast. The item has changed the way that consumers view side dishes: They’re now seen as an additional source of nutrients and energy.

Chloe’s Oatmilk Pops

$4.99-$5.99 per 10-fluid-ounce box of four pops
https://www.chloesfruit.com/

Chloe’s Oatmilk Pops look to leverage the opportunity in skyrocketing oatmilk sales, but this time in the dessert section of the freezer case. The pops offer a decadent and creamy mouth feel, yet are dairy-free and better for you. Chloe’s Oatmilk Pops are perfect for clean-label seekers who still want to indulge in a sweet treat, as all three varieties – Mint Chip, Salted Caramel and Raspberry Chip — are plant-based, Non-GMO Project Verified, gluten-free and made without the artificial ingredients found in many frozen novelties. Furthermore, the Oatmilk Pops are more environmentally friendly than other leading frozen treats. Oatmilk requires less water than traditional dairy milk or other nondairy options, and oatmilk produces relatively few greenhouse gases. It’s a win-win for today’s consumer seeking better-for-you and earth-friendly attributes.

Cleveland Quick Original Crépe Mix and Cleveland Quick Gluten Free Crépe Mix

$5.99 per 16-ounce package (Original)
$7.99 per 16-ounce package (Gluten Free)
https://alamarra.com/cleveland-quick/

Shoppers are becoming more health-conscious, and one increasingly popular healthy food is crépes. This iconic French food is low in carbs, high in protein and quick to prepare, and can be filled with vegetables for an easy plant-based meal any time of day. As more consumers look to buy restaurant-quality foods in the supermarket — especially during the pandemic — Cleveland Quick has introduced two mixes that meet consumer needs for quick and easy crépe-making. Original Crépe Mix features non-GMO ingredients and is trans fat-, soy- and preservative-free, while the Gluten Free mix looks to fill a void on the shelf, where very few, if any, gluten-free crépe mixes can be found.

Coca-Cola Energy

$2.29 per 12-ounce can
https://us.coca-cola.com/

In January, Coca-Cola launched an energy drink for the first time under the Coca-Cola brand that gives consumers the energy that they want and the great Coca-Cola taste that they love. The new drink comes in four energizing options: Coca-Cola Energy, Coca-Cola Energy Cherry, and their Zero Sugar counterparts. With that familiar Coca-Cola taste that people already know, Coca-Cola Energy features 114 milligrams of caffeine in every 12-ounce can, along with guarana extract and B vitamins. Unlike other energy drinks, Coca-Cola Energy can bring new drinkers into the category and unlock growth by delivering energy drink credentials on a platform of great taste and the approachability of the Coca-Cola brand.

Culinary Tours Fusion Bars

$3.49 per 9-fluid-ounce box of three bars
https://culinarytoursfoods.com/

Culinary Tours Fusion Bars offer sophisticated flavors of ice cream and sorbet swirled together, and then wrapped in a real chocolate coating made from Utz Certified Cocoa. The brand’s unique flavor profiles are Vanilla and Forest Fruits, Hazelnut and Coffee, Coconut and Pistachio, and Caramel and Vanilla. Frozen novelties have a reputation as hyper-sweet, candy-inspired offerings designed to appeal to children’s palates. Culinary Tours Fusion Bars seek to elevate the category by turning that model on its head. With high-quality, elegant flavor options and a unique, innovative taste experience in an otherwise under-inspired category, Culinary Tours Fusion Bars aim to be a delicious departure from the ordinary.

Daily Crunch Sprouted Almonds

$6.99 per 5-ounce bag; $3.49 per 1.5-ounce bag
https://www.dailycrunchsnacks.com/

While the idea of sprouted nuts may be new to many consumers, Daily Crunch is ready to educate shoppers on a fun and healthy approach to plant-based snacking. Consumers are increasingly shifting away from sugary snacks and looking for more plant-based protein options. Also, snacking has become a fourth meal in the United States, and views in regard to snacking are changing rapidly. Daily Crunch is bringing innovation to the “trusty but dusty” snack nut aisle, taking commoditized products and turning them into value-added snacks with bright, cheery packaging. Daily Crunch’s Sprouted Almonds have the phytic acid removed from them, resulting in increased absorption of many nutrients. Only all-natural non-GMO ingredients are added to the nuts. Additionally, the sprouting process makes the nuts taste great and not have the waxy texture of many brands of raw almonds. All of Daily Crunch’s sprouted nut snacks are non-GMO Project Certified; free of gluten, salt and oil; and vegan-, Paleo- and keto-friendly.

Daring Pieces-Original

$7.99 per 8-ounce bag
https://www.daringfoods.com/

When founders Ross MacKay and Eliott Kessas created Original Daring Pieces in 2018, the product was the world’s first 100% plant-based chicken alternative that looked, felt and tasted like the real thing. Original Daring Pieces foster a new category of plant-based eating, with the smallest ingredient list of any plant-based chicken alternative. The offering is also high in protein (14 grams per serving) and non-GMO. This is in contrast to other plant-based red-meat alternatives that don’t serve the same everyday dietary functionality. Original Daring Pieces are unlike any other food in the plant-based chicken category. Made from five plant-based, non-GMO ingredients: water, soy protein concentrate, sunflower oil, natural flavoring, and spices (paprika, pepper, ginger, nutmeg, mace, cardamom and salt), the pieces cook quickly, via sautéing, frying or wok frying, with zero hassle for great taste and versatility.

Dawn Sourdough Donut Mix

$1.99 per doughnut
https://www.dawnfoods.com/

In January, Dawn Foods introduced its Sourdough Donut Mix, a mashup between a yeast-raised doughnut and sourdough bread, to celebrate the company’s 100th anniversary. The mix is made from an authentic sourdough starter, giving it real sourdough flavor. Fresh butter is added to the mix, resulting in a unique preparation and a buttery taste. The Sourdough Donut has an unusual texture, with the open-cell structure of sourdough and the soft, tender eating quality of a yeast-raised doughnut. It has a darker-brown crust that resembles the rustic appearance of sourdough bread. Most importantly, it’s extremely versatile — allowing bakers to create a range of doughnut creations from a single  mix, ranging from a sourdough sweet glaze roll to a savory honey butter-fried chicken sandwich.

De La Rosa Organic Pomegranate and Raspberry Vinegars

$7.99 per 16.9-fluid-ounce bottle
https://delarosa613.com/vinegars/

Premium vinegar is poised to be the new kombucha as consumers demand more from this pantry staple, including health benefits. De La Rosa Organic Pomegranate Vinegar meets a lot of those demands. The product is raw, unfiltered, kosher and organic. It’s perfect for salads, marinades, drizzles, sauces or just drinking. The Organic Raspberry Vinegar is another healthy addition to the company’s line of organic vinegars. It’s an excellent option for consumers seeking the bold fragrance and taste of fresh raspberries in their cooking, as well as for home chefs looking for an elevated vinegar product.

Defiance Fuel Magnetized Structured Box Water

$11.99-$12.99 per 2.6-gallon box
https://www.defiancefuel.com/

The bottled-water market is evolving as consumers stay home during the pandemic, but bottled water continues to be America’s favorite drink as more consumers decline soft drinks and other flavored beverages. Defiance Fuel’s magnetically structured water comes in eco-friendly packaging. It took 42 years to research, design and define what would ultimately become Defiance Fuel — a structured water that supports elite performance. Although everyone can benefit from better hydration, both Defiance Fuel and Defiance Sport, the company’s most recent innovation, were created to hydrate and fuel today’s top athletes in ways that the industry has never seen before. For the past three years, Defiance Fuel hasn’t been sold in stores, being exclusively offered by gyms, wellness centers, chiropractic clinics and sports teams. In that time, the brand has gained the following of some of the best athletes in the world. 

Diestel’s Sous-Vide Turkey Meatloaf

$8.99 per 16-ounce package
https://diestelturkey.com/

Sous vide, which means “under vacuum” in French, was predicted in 2019 to be one of the hottest food trends in the nation. Then came the COVID-19 era, with a lot of homebound consumers having more time than ever before to cook a meal, leading to the brisk sales of sous vide machines. Diestel’s Sous-Vide Turkey Meatloaf is pre-formed, pre-sauced and fully cooked, so this American classic can be on the table in a mere 20 minutes. In addition, the sous vide cooking method delivers a moist, tender meatloaf every time, making dry meatloaf a thing of the past. Available in Traditional and Florentine flavors, Diestel’s Sous-Vide Turkey Meatloaf delivers a whopping 20 grams of protein per serving and is low in fat, calories and cholesterol, providing a leaner alternative to other meatloaves on the market. It’s also crafted from no-antibiotics-ever turkeys that are fed a 100% vegetarian diet.

Dorot Gardens Crushed Turmeric

$2.99 per 2.5-ounce package
https://www.dorotgardens.com/

The turmeric trend started in 2018, and it’s not over. Store shelves are brimming with an ever-expanding assortment of turmeric teas, capsules, nuts, ghee and more, and food companies are adding the spice to everything from juice shots to cocktails. Meanwhile, consumers are now demanding it in more fresh yet convenient forms. Enter Dorot Gardens Crushed Turmeric: It’s farm fresh and flash-frozen within 90 minutes of being harvested. The product contains curcumin, which is an anti-inflammatory and antioxidant. Additionally, Dorot Gardens is currently the only brand to offer this innovative product.

Dot’s Pretzels Southwest Style Pretzels

$5.99 per 16-ounce bag
https://dotspretzels.com/

Snacking was already trending up before the pandemic, but quarantining during the COVID-19 crisis has made snacking all day the food lifestyle du jour. Many salty-snack producers are adding interesting flavors and ingredients to their pretzels. Several factors are driving growth in the pretzel market: increasing demand for convenience foods, the continued popularity of snacking, and consumer preference for healthier snacks. Dot’s Southwest Style Pretzels offer a bold and zesty flavor, contributing to the company’s 114% salty-snack sales growth in 2019. Looking ahead, Dot’s plans to offer a variety of sizes, and a pretzel crumble for baking.

Ecos Mother & Child Dishmate Dish Soap Refill Kit

$14.99 per two-bottle pack (64 and 16 fluid ounces)

https://www.ecos.com/

Ecos has targeted sustainably minded consumers with its new kit that includes an everyday bottle and a mother bottle that refills the product, providing the volume of five containers in one compact kit. Patented packaging with a “click-in” design keeps the everyday bottle securely in place in the refill bottle to save space and plastic, with no shrink wrap needed to hold them together. The packaging launched during the COVID-19 pandemic, gaining popularity among customers who wanted to limit trips to the store and have products at home in bulk. 

Elmhurst 1925 Oat Lattes

$4.99 per 12-fluid-ounce bottle
https://elmhurst1925.com/

Ready-to-drink beverages and plant-based alternatives are two prominent trends on their own, and Elmhurst 1925 combines these with its Oat Lattes. The line includes two coffee-based Oat Lattes — Cacao and Flash Brew — and two tea-based Oat Lattes — Matcha and Golden. They each contain 95 milligrams of caffeine, no added gums or oils, and 6 grams of sugar per serving. They’re also certified vegan, gluten-free, Non-GMO Project Verified, dairy-free and OU kosher. The lattes provide 26 grams of whole grains per carton and are an excellent source of omega-3 fatty acids. 

Food Club String Cheese Bites

$3.29 per 6-ounce bag
https://foodclubbrand.com/

These bite-sized cheese sticks are great for kids, but tasty for adults, too, with varieties like grilled cheese and jalapeño. The packaging’s pouch structure allows the product to stand up for simple sharing, and the easy-open resealable closure enables snackers to have as much or as little as they’d like in a serving. The private label product from Topco Associates has helped build the snacking selection at member stores and can be displayed in multiple locations for quick and easy sales. A greater variety of flavors, including those that appeal to a more adult palate, is in the works. 

Foodstiks Compostable Wood Cutlery

$3.20 per 24-piece set
https://foodstiks.com/

Foodstiks Compostable Wood Cutlery is made from 100% natural birchwood. The implements are also 100% compostable and don’t require a commercial composting facility to break them down. They can be disposed of in the yard-trimmings bin or backyard compost. The 24-piece sets can include eight of each utensil — forks, knives and spoons —  or all 24 of the same. Foodstiks has been working with food event organizers and social media influencers about the benefits of using a renewable resource to replace single-use plastics. 

Forij Superfood Granola

$8.99 per 8-ounce bag
https://www.forij.co/

Forij Superfood Granola isn’t just another healthier snack option; it also includes functional mushroom extracts to provide additional benefits beyond macronutrients. The nutritional content comes in at 5 grams of protein, 3 grams of sugar, 8 grams of net carbs and 10 grams of healthy omega fats per serving. Pending new flavors and product lines will be defined by when a consumer eats granola (morning breakfast, midday snack, nightcap, etc.), so that the mushroom extracts will align with the customer’s intent.

Fresh Cravings Plant-Based Dips

$5 per 8-ounce tub
https://www.freshcravings.com/

Fresh Cravings has taken beloved flavor profiles and turned them into plant-based dips such as Kickin’ Queso, Creamy Garlic, Spinach Artichoke and French Onion. All of the dips are packed with whole food ingredients and are soy-, gluten- and dairy-free. Targeting a health-conscious perimeter shopper, the dips are placed in the produce section. Cashew and almond bases provide a creamy texture, while savory spices like paprika and habanero chili powder add zest. The dips are also packed with superfood ingredients such as chia seeds, tahini and coconut aminos.

Fresh Victor Craft Cocktail Mixers

$7.69 per 16-ounce bottle
$19.99 per 64-ounce bottle

http://www.freshvictor.com/

Refrigerated fresh-juice cocktail mixers are a niche segment already, but these premium cold-pressed and clean-label juice-blend mixers stand out even more. Fresh Victor’s Craft Cocktail Mixers line has seven unique blends with all-natural, non-GMO, gluten-free and Fair Trade ingredients, including 100% fresh fruit juices, organic cane sugar, organic agave nectar, and herbs and spices. Customers can find a different cocktail or mocktail recipe on each bottle, along with more ideas on the company’s website. Just add alcohol and ice to enjoy. 

Good Source Snacks Chocolate Protein Clusters

$5.99-$6.49 per 4-ounce pouch
https://www.goodsourcefoods.com/

Good Source Snacks takes a unique approach to its chocolate protein clusters, offering three varieties for different times of the day: Morning Jump for energy and focus, Afternoon Boost for avoiding the midday meltdown, and Evening Chill for relaxation and sleep. All three deliver a balance of proteins, carbohydrates, natural sugars, fiber, vitamins and minerals. They’re also Non-GMO Project Verified and gluten-free. The use of pea protein, which contains essential amino acids and is rich in plant-based iron, aims to prevent a spike in blood sugar and instead offer sustained energy. 

Green Garden Freeze Dried Herbs

$5.79 per bottle
https://www.eatgreengarden.com/

Green Garden’s unique growing, harvesting and freeze-drying technique for herbs means an average shelf life of three years, making them a great pantry staple that doesn’t require any cutting or dicing. They can be used in cooking, baking and cocktail recipes just like fresh herbs, and with the same bold flavor, color and smell. Offered by Litehouse Foods, Green Garden Freeze Dried Herbs is the first line of USDA organic and non-GMO herbs found in the spice aisle. On the convenience front, they instantly rehydrate when combined with moisture from water, oil, meat or vegetables. 

Herdez Salsa Cremosa

$2.38-$3.49 per 15.3-ounce jar
https://www.salsas.com/herdez/

Herdez Salsa Cremosa is a brand extension of creamy, authentic flavor that seems like a perfect fit. The new line consists of three creamy salsas: Cilantro Lime, with tangy tomatillos, lime, garlic and jalapeño; Chipotle; and Roasted Poblano, with garlic and cilantro. Each can be used as a go-to ingredient to enhance favorite recipes, or poured directly over a traditional dish to add creamy flavor just before serving. These salsas aren’t dips, but instead an ingredient, building on the success of Herdez Guacamole Salsa.  

High Noon Sun Sips

$9.99 per 4-pack of 355-milliliter cans
https://www.highnoonspirits.com/

Hard seltzers continue to gain momentum as many customers pick them as their summer drink of choice. E. & J. Gallo’s High Noon Sun Sips, however, have one distinguishing characteristic: They’re made from real vodka, real fruit juice and water, not malt or sugar alcohol. High Noon is priced above many other brands intentionally to translate into increased dollar sales in the category, higher revenue opportunities for retailers, and a superior product for consumers. Available flavors include pineapple, grapefruit, lime, peach, watermelon, black cherry and variety packs. 

Hormel Cup N Crisp Pepperoni

$3.49 per 5-ounce package
https://www.hormel.com/

This pepperoni does exactly what the product name alludes to: cupping while cooking, and crisping at the end to create the perfect crunch. Hormel Cup N Crisp Pepperoni aims to provide high-quality restaurant flavor for a new kind of eating experience compared with traditional pepperoni cooked at home that remains flat while cooking. Hormel Foods has also designed the new packaging to resonate highly with younger, more food-forward consumers, whereas the bulk of the category is packaged in bright colors tailored more to a family audience.

“I and Love and You” Stir-Mix-A-Little

$3.29 per 3-ounce cup
https://www.iandloveandyou.com/

Stir-Mix-A-Little is a fresh alternative to canned food for pets. Its recipes are 100% dehydrated meals with human-grade meat, veggies and fruit. Customers simply add water and stir to prepare the wet food in a resealable container. Stir-Mix-A-Little contains no fillers and nothing artificial. The three flavors are Chicken and Bone Broth, Beef and Bone Broth, and Turkey and Bone Broth. Stir-Mix-A-Little can also make for great on-the-go meals, whether pets and their parents are camping, hiking or at home. The cups are recyclable in many regions, as well as recyclable through TerraCycle.

Jèn Collagen + Aloe Vera Infused Water

$3.49 per 15.5-fluid-ounce bottle
https://drinkjen.com/

Food and beverages with functional benefits to the body are growing in popularity, and that’s exactly the space for Jèn Collagen + Aloe Vera Infused Water. It contains 2,500 milligrams per serving of marine collagen tripeptides derived from fish scales, which the company says stimulate the body’s natural collagen production to help with maintaining young-looking skin. The real aloe vera straight from the leaf, not from powder, supports digestive health and improves skin elasticity by increasing collagen production. The water is available in unique Blood Orange & Lemon, Apple & Lychee, and Peach & Plum flavors.

Jenny Lee Sticky Bun

$2.49 per 3-ounce package
https://jennyleeswirlbread.com/

For customers who want a single-serve, heat-and-eat sweet indulgence, Jenny Lee’s Sticky Bun seems like a perfect fit. The compostable, recyclable packaging design speaks to the company’s focus on sustainability in the single-serve category while being cost-effective. The cinnamon bun comes with a honey-walnut schmear that oozes down the sides after being heated in the microwave for 15 to 30 seconds. Known for its cinnamon swirl bread, Jenny Lee plans line extensions with other bun flavors and topping options, and is testing similar heat-and-eat lines with monkey bread, brownies and danishes. 

Just Desserts Vegan Cupcakes

$4.99 per 8-ounce 4-pack
https://www.justdesserts.com/

As customers’ diets shift, in-store bakeries have to innovate. Just Desserts Vegan Cupcakes offer a plant-based option free of eggs, dairy and animal byproducts. The product is also made in a nut-free bakery, meaning that it’s free from six of the top eight allergens: eggs, dairy, peanuts, tree nuts, fish and shellfish. The cupcakes come in a four-count pack, with three flavors to choose from: chocolate, vanilla and strawberry vanilla. The price point is good for a 4-pack in the baked goods category’s premium segment, and the taste is better than just “good for vegan.” 

Just Egg Folded

$4.99 per 8-ounce 4-pack
https://www.ju.st/

Just is a true innovator in plant-based foods, using modern technology and culinary expertise to make better-for-you and better-for-the-planet food. Its Just Egg doesn’t come from chickens; instead, each “egg” contains 7 grams of protein from the mung bean. According to Just, the product’s ingredients consume 98% less water, use 83% less land and emit 93% less carbon dioxide than animal proteins. The folded items are also cholesterol- and dairy-free and non-GMO. They come frozen and pre-baked in a pack of four. 

Justin’s Dark Chocolate Crispy Peanut Butter Cups

$2.29 per 1.32-ounce 2-pack
http://www.justins.com/

Justin’s better-for-you peanut butter cups have been on the market since 2011, but now the brand has added organic quinoa for extra crunch. The Dark Chocolate Crispy Peanut Butter Cups are Non-GMO Project Verified and use Rainforest Alliance Certified cocoa, grounded peanut butter and organic quinoa. These simple additions have resulted in a crispy-creamy-crunchy snacking experience all in one. What’s more, the palm oil used in all of Justin’s nut butter cups is organic, sustainably sourced and fully traceable. 

Kashi Grain Free Granola Bars

$3.99 per 6.1-ounce box of five bars
https://www.kashi.com/en_US/home.html

Kashi’s newest granola bars give customers with gluten or grain intolerances or diets a great on-the-go option. Kashi Grain Free Granola Bars are made with simple whole-food ingredients such as peanuts, sunflower seeds, almonds and pumpkin seeds. They are also Non-GMO Project Verified and don’t contain anything artificial. The snacks are available in two flavors: Coconut Almond, which has 5 grams of sugar and 5 grams of protein, and Peanut Butter Chocolate, with 6 grams of sugar and 6 grams of protein. 

Kidfresh Pasta With Cauliflower

$3.49 per 6-ounce package
https://www.kidfresh.com/

Nearly every parent looks for ways to add vegetables to their children’s diets at one point or another, and Kidfresh Pasta With Cauliflower tackles this in a sneaky manner. The pastas are made with real ingredients like tomatoes, cheese, beets and hidden cauliflower. Both the Marinara Sauce and Cheddar Sauce varieties are gluten-free and contain up to a half-cup vegetables and 9 grams of protein per serving. The items come frozen to preserve nutrients and flavors while extending the shelf life without any artificial flavors or ingredients, synthetic colors, or preservatives. 

KidsLuv Peach Me, I’m Orange Vitamin Enhanced Beverage

$8.99 per 4-Pack of 8-fluid-ounce cartons
https://kidsluv.com/

KidsLuv beverages aim to attract kids with all of the flavor and none of the sugar of many traditional juice box options. KidsLuv Peach Me, I’m Orange has zero sugar coupled with a functional vitamin delivery system, giving kids a healthy dose of nine essential vegan vitamins and minerals that their bodies need. The beverage comes in a 4-pack of 8-fluid-ounce recyclable, resealable and straw-free drink cartons. Each serving has 10 calories and 2 grams of net carbs. 

Kos Chocolate Peanut Butter Organic Plant Protein

$30 per 1.3-pound (20.6-ounce) tub
http://www.kos.com/

Kos’ new mixture of soil-derived power is a complete protein from plants with all of the essential amino acids. Kos Chocolate Peanut Butter Organic Plant Protein is made with organic pea protein, quinoa, pumpkin seed protein, chia seed, flax seed, coconut milk and inulin fiber. It has 20 grams of protein and 160 calories per serving, but no additives. The made-in-California product is fitting for smoothies, pancakes, muffins, and more. According to Kos,  its proprietary digestive enzyme blends help to maximize metabolic absorption, with little wasted energy.

Lemon Perfect

$1.99 per 12-fluid-ounce bottle
https://lemonperfect.com/

Lemon Perfect is an upgrade to water, containing 100% of the daily recommended value of vitamin C in every bottle. The naturally refreshing, zero-sugar and shelf-stable cold-pressed lemon water uses California-grown lemons that are gently processed and cold filled to maintain the benefits of freshly squeezed lemons. The four available flavors are Just Lemon, Blueberry Açaí, Dragon Fruit Mango and Peach Raspberry. Each bottle has hydrating electrolytes and essential antioxidants, and comes in at 5 calories. 

Life’s Grape Peanut Butter-Dipped Vine Dried Grapes

$9.99 per 10-ounce package
$14.99 per box of 12 0.8-ounce snack packs
https://lifesgrape.com/

These gummy bear-like snacks provide the taste of a peanut-butter-and-jelly sandwich, but with only 140 calories, and they’re free of sulfates and preservatives — which speaks to the growing number of natural food fans out there. The grapes are wrapped in a coating of peanut butter and can give consumers a quick dose of energy when most needed. Since the grapes never meet the soil, there’s no contamination from herbicides, fertilizers or rodents, giving consumers peace of mind. The snacks come in 10-ounce and 0.8-ounce packages.

Lightlife Plant-Based Burgers

$5.99 per 8-ounce 2-pack
https://lightlife.com/

The plant-based meat alternative field keeps getting more populated, but this product stands out because it’s made from pea protein, not soy, and otherwise has a relatively simple list of ingredients. In fact, this year the Lightlife Burger recipe was reformulated to remove modified corn starch, yeast extract and ascorbic acid, leaving such ingredients as coconut oil, garlic powder and beet powder. Additionally, the packaging is attractive, featuring bold colors and — perhaps most importantly — easily understood health and nutritional information, which is so vital these days.

The Little Potato Co. Microwave Ready Lemon & Garden Herb

$3.99 per 1-pound package
https://www.littlepotatoes.com/

This quick and easy product from The Little Potato Co. is designed to get children to eat their vegetables — although their parents and other adults will like the convenience of not having to peel or wash any food before heating it up for five minutes. Each kit contains four servings of vegetables and no artificial colors or flavors, and offers gluten-free fare packed with essential vitamins and minerals, including fiber, iron, magnesium and vitamin B6. The product has already made significant gains during the pandemic and could find further growth in the coming months.

MCT Cookie Dough Bar

$2.99 per 1.34-ounce bar
https://mctco.com/

Cookie dough has probably been popular for centuries, but this latest product to riff on that basic product is keto- and Paleo-friendly, with only 2 to 3 total net carbs per bar, no added sugar and monk fruit used as the sweetener. Cookie dough also gets other health-conscious updates via this bar, including being gluten-, dairy- and soy-free, and without any GMO ingredients or sugar alcohols. Next up? A contactless demo system with half-size pre-packaged bars and the use of sampling to further drive sales during this pandemic era.

Mighty Sesame Whole Seed Tahini

$4.99 per 10.9-ounce squeeze bottle
https://mightysesame.com/

Simplicity is bliss, right? That’s the idea behind this product, which has ground sesame seeds as its only ingredient, and comes available in an easy, ready-to-serve squeezable bottle. The product is not only trendy and convenient, but also serves as a good source of both plant-based protein and calcium, appealing to nutrition-focused consumers in search of a condiment, dressing or dip. A well-funded social media campaign that encompasses Facebook and Instagram, as well as a partnership with a major Food Network influencer, could help build the popularity of this product into 2021.

Molten Lavva

$2.99 per 4-ounce cup
https://lovvelavva.com/molten/

Molten Lavva is the first product within the plant-based yogurt category to receive the Paleo Foundation’s keto certification. A proprietary sweetener blend of erythritol, monk fruit and mesquite complements indulgent flavors and allows each serving to contain only 3 to 4 net carbs. As with all of Lavva’s products, Molten Lavva is uniquely powered by the pili nut, a sustainable, rich, buttery tree nut high in nourishing fatty acids, vitamins and minerals — it contains more magnesium and vitamin E than any other nut. Pili nuts are the lowest-carb nut on earth and, when blended, impart a creaminess that gives Molten Lavva its spoonably thick texture.

Mother Raw Ranch and French Onion Dips

$5.99 per 8.8-ounce jar
https://motherraw.com/

Mother Raw Ranch and French Onion Dips bring higher nutrition to the snacking aisle. Organic, plant- based and vegan Mother Raw dips are naturally creamy, made with a blend of cold-pressed extra-virgin olive oil, ground hemp seeds, nutritional yeast and loads of fresh minced herbs — creating a gourmet eating experience. The refrigerated organic dips come in 100% recyclable glass jars; are free from dairy, nuts and six other common allergens, as well as all stabilizers, fillers and preservatives; and contain no refined sugar.

Nasoya Vegan Kimchi

$5.99 per 14-ounce container
http://www.nasoya.com/

For many consumers, Korean fare still represents food adventure, but this gluten-free and vegan product, which comes in mild and spicy options, could open the door to more exploration. Nasoya Spicy Kimchi is made the traditional way, with Napa cabbage that has been salted and fermented with onion, garlic, pepper and ginger. It maintains a bold, tangy flavor without MSG, preservatives or artificial flavors, providing all of the health benefits of kimchi without sacrificing authentic taste or flavor. Food influencers and social media are promoting this product, including via videos and associated recipes.

Nature’s Script CBD Bath Bombs

$19.99 per 6.77-ounce canister
https://naturesscript.com/

The CBD trend is still going strong. One of the most interesting recent entries is this line of bath bombs that dissolves and fizzes when added to warm water, releasing essential oils, scent and effervescence. Formulated and crafted in-house, each Nature’s Script CBD Bath Bomb includes 75 milligrams of premium hemp-derived CBD to encourage relaxation, soothing comfort and stress relief. The bath bombs come in three varieties, which are named after Greek gods: The Asclepius (Heal & Restore), The Hypnos (Sleep & Rest), and The Pasithea (Relax & Meditate).

Nellie’s Free Range Sous Vide Egg Bites

$3.99 per 4-ounce package of two egg bites
https://www.nelliesfreerange.com/

The new Nellie’s Free Range Sous Vide Egg Bites are the first and only Certified Humane egg bites in the country — reflecting larger trends toward sustainability in retail and food production, along with efficient and healthy nutrition. Using the true sous vide cooking method for better taste and texture — most other products in this category are actually baked — these egg bites could appeal to a variety of diets like keto and Paleo, and are also perfect for on-the-go breakfast, lunch and snacking. The bites come two to a pack in three delicious flavor combinations: Uncured Ham & Swiss, Broccoli & Cheddar, and Uncured Bacon & Pepper Jack.

No Fade Fresh

$14.99 per 6.4-fluid-ounce bottle
https://www.nofadefresh.com/

No Fade Fresh offers salon-quality, patented shampoo and conditioning technology, stemming from more than 30 years of R&D in professional hair color. No Fade Fresh doesn’t compete with box hair color, but rather enhances the category incrementally by fighting “color fade” to keep color fresh when used between box colorings, maintaining color without damage. The product also offers the potential for a two-product purchase by offering the color-depositing shampoo and conditioner to be used routinely to keep color fresh and stop color fade while depositing color into the hair.

Panera Refrigerated Mac & Cheese With Creamy Cheddar-Veggie Sauce

$6.99 per 16-ounce package
https://www.paneraathome.com/

Panera’s traditional Mac & Cheese has been a staple and fan favorite for years. Now the brand has introduced new Mac & Cheese with Creamy Cheddar-Veggie Sauce, which combines the same indulgent flavors consumers love with a more plant-forward sauce for a recipe they can feel even better about. The product is designed to appeal to consumers looking for more veggies. The smooth cheese sauce — featuring real cheddar and parmesan cheese — is made from more than 25% puréed vegetables, including butternut squash, sweet potatoes and carrots.

Poppilu Bold & Tangy Lemonade Kids’ Pouches

$3.99 per 8-pack of 6-fluid-ounce pouches
https://www.poppilu.com/

Standing among the latest innovations in the kids aseptic juice category, Poppilu has eye-catching branding and a bold and tangy flavor (not watered-down juice), which could appeal to younger consumers. Parents, meanwhile, will like its nutrition features: organic, no added refined sugar, only 7 grams of sugar and 100% of the daily intake of vitamin C. Poppilu offers a strong temporary price reduction program to drive early trial, as well as retailer geo-targeted paid social media, including a “free-bate” offer. The product is being promoted via social media, influencer collaborations and meal-kit partnerships.

Progress Face Masks

$19.89 per 50-count box
https://truechoicepack.com/

As more businesses begin to open across the United States, regular trips to the grocery store and doctor’s office have already become part of a return to normal. Shoppers look for face masks that are comfortable, and these Progress masks feature soft fabric along with dual filtration. Progress has the capacity to maintain a high level of inventory, so as the demand becomes greater, the brand has the capability to keep consumers supplied. Manufacturer TrueChoicePack has initially used social media marketing in the introduction of its new personal protective equipment (PPE) items, prior to establishing a shelf presence. The company has also used social media platforms to connect with audiences to build the brand, increase sales, and drive website, and eventually retail store, traffic.

RX A.M. Oats

$2.69-$2.99 per 2.18-ounce cup
https://www.rxbar.com/

RX A.M. Oats are a premium take on traditional single-serve oatmeal cups. With the inclusion of egg whites, fruit and nuts in the recipe, RX A.M. Oats provide consumers with added nutrition benefits, including 12 grams of protein and 6 grams of fiber. The line’s single-serve cup format makes it easy to enjoy, whether at home or on the go, and it’s made with simple, real ingredients that offer both wholesome nutrition and a delicious, satisfying taste. The cups can also be prepared in one of three ways for a better morning in minutes, any time of year: with hot water, in the microwave or as overnight oats.

Ser!ous Bean Co. The Perfect Bean Jalapeño & Bacon

$1.89 per 15.75-ounce can
https://seriousbeanco.com/

Ser!ous Beans are gluten-free and contain no high-fructose corn syrup. All of the brand’s other flavors are also vegan and preservative-free. Its latest product is made with applewood smoked bacon and real jalapeños for a robust, not-too-hot flavor. Consumers get jalapeños and bacon in every bite. The product can be enjoyed as a side dish to any meal, in a recipe or, for real bean lovers, just straight out of the can. Additionally, the bright-green color of the can really stands out in a sea of baked bean cans on food retail shelves. 

Siggi’s Plant-Based Line

$1.99-$2.19 per 150-gram (1-cup) container
https://siggis.com/

Consumers who aren’t able to digest dairy, and those who just wish to avoid it, can now enjoy Siggi’s plant-based line, made with a proprietary blend of coconut, macadamia, and pea protein. The Icelandic skyr brand’s plant-based products deliver three times the amount of protein of other yogurt alternatives — that’s 10 grams per cup — 40% lower sugar, and a satisfyingly yogurt-like taste and texture. Siggi’s supported the launch of its plant-based offerings with a fully digital media campaign featuring founder Siggi Hilmarsson, and also through social media and extensive earned-media coverage.

Sir Kensingon’s Everything Sauces

$5.99 per approximately 8-fluid-ounce bottle
https://www.sirkensingtons.com/

Sir Kensington’s Everything Sauces are globally inspired premium condiments crafted from regional, single-origin ingredients. The Non-GMO Project Verified line consists of Mexican-inspired Chile Lime Crema, Moroccan-inspired Garlic, Korean-inspired Gochujang and Indian-inspired Curry Masala, each made with the highest-quality ingredients, including Certified Humane free-range eggs. Additionally, the sauces come in 50% post-consumer recycled plastic in an effort to reduce the brand’s environmental footprint. The bottles, featuring a convenient drizzle dispenser, sport labels designed by female and nonbinary illustrators from the culinary cultures of the initial four flavors. Supported through Sir Kensington’s owned communications and social strategy, the line will add more varieties in 2021.

Skinny Butcher Fresh Ready Meals Featuring Plant Protein

$5.99 per 10-ounce package
https://arkkfood.com/skinnybutcher/

Plant-based proteins are the star of the new brand of Skinny Butcher Fresh Ready Meals, featuring a quirky animated brand ambassador and interesting flavors. The fresh, never-frozen products are skin-packed in individual-serving microwavable trays and are ready to eat in two minutes. The high-pressure processing (HPP) packaging allows the products to be made without the use of preservatives, and provides a 45-day refrigerated shelf life. Because fresh ready meals are a relatively underdeveloped category, Skinny Butcher launched with an aggressive price-promotion strategy designed to drive trial and entice consumers to integrate the convenience of fresh ready meals into their busy lifestyles.

SkinnyDipped Lemon Bliss Almonds

$4.49 per 3.5-ounce bag
https://skinnydipped.com/

The brand’s first yogurt-covered, non-chocolate variety, SkinnyDipped Lemon Bliss Almonds are made by thinly dipping each almond in creamy, rich, non-GMO yogurt, creating an all-natural, gluten-free treat with more nut than coating, and providing almost double the amount of plant protein per serving and less sugar than in conventional coated nuts. To support the launch and drive retail sell-through, SkinnyDipped tasked PR with driving media coverage in key consumer outlets, and called on its brand loyalists and community of influencers to spread consumer awareness. The product’s vibrant, indulgent flavor profile appeals to better-for-you and traditional consumers alike, helping to make healthy snacking accessible and delicious.

Spindrift Pineapple

$5.99 per 8-pack
https://drinkspindrift.com/

Made with ripe, juicy Costa Rican pineapples, Spindrift Pineapple is the first sparkling water made with real pineapple, according to the brand. The slightly pulpy beverage is free of natural flavors, essences and artificial sweeteners, with just 13 calories and 3 grams of sugar per serving. Spindrift decided to deliver one of its most-requested flavors to its fans first, supporting the launch on social media while its team worked with the brand’s community to generate buzz organically, and the first batch was offered free online. The result: Pineapple has become Spindrift’s top-performing flavor and most successful launch.

Stonyfield Organic Fruit & Veggie Smoothie Pouches

$1.79 per 3.2-ounce pouch
https://www.stonyfield.com/

Stonyfield’s Organic Fruit & Veggie Smoothie Pouches contain half a serving of fruit per pouch, with no added sugar. Made with smooth coconut cream, the convenient, kid-friendly plant-based product comes in three flavors, Berry Cherry Blast, Tropical Twist and Strawbana Smash, each with fewer than 80 calories and boasting only six ingredients. Stonyfield supported the product line with a variety of tactics, including media relations, social media and influencers. The company also plans to build on the item’s success by introducing more products in the category prioritizing both convenience and nutrition, as well as additional nondairy options.

SweetLeaf Monk Fruit Sweetener

$5.49-$10.99 for various package sizes
https://www.sweetleaf.com/

SweetLeaf Monk Fruit is a natural plant-based sugar replacement available in multiple formats and 18 on-trend flavors appealing to audiences of all ages. The organic sweetener also provides affordable value, with a cost of just 4 cents per serving for the 300-serving format and 6 cents per serving for 80 servings. Featuring a package design intended to be informative, simple and fun, the product line targets all who are interested in healthier eating. Along with launching digital and social media campaigns reaching nearly 9 million consumers per week, SweetLeaf works with retailers on in-store and on-shelf promotions, as well as online geo-targeted promotions to specific audiences.

Tillamook Farmstyle Cream Cheese Spread

$3.99 per 7-ounce tub
https://www.tillamook.com/

Made without gums, fillers or preservatives, Tillamook Farmstyle Cream Cheese Spreads come in four varieties; Original, containing just four ingredients; Aged Cheddar, a first in the category; Seriously Strawberry, made with real fruit; and Very Veggie, featuring bell peppers, carrots, cucumbers, onions and more. In addition to the retail rollout, Tillamook teamed with Postmates for a direct-to-consumer activation. Citing major retailer data, the Tillamook farmer-owned co-op says that after just six months on the market, the spreads have helped grow the category, not only by giving existing consumers a cleaner option, but also by bringing new consumers to the soft cream-cheese set.

Tippy Toes True 

$1.99-$9.99 for various package sizes
https://tippytoesbrand.com/

From Topco Associates, dermatologically tested, chlorine-free Tippy Toes True diapers, made with renewable materials and offering 12-hour leakage protection, opened the clean-ingredient baby care segment to own brands, providing retailers with a top-tier product poised to compete with the national-brand leader. The release of the product line was supported primarily by the brand website, along with in-aisle promotion targeting parents seeking affordability and clean-ingredient baby care. With 33% of parents buying organic or clean-ingredient products, and 47% believing that clean-ingredient products are safer, the baby care segment is ripe for value-priced product extensions, including soaps, lotions and even snack options, according to Topco.

TopCare Children’s Sugar Free Multi-Vitamin Jelly Beans

$6.99-$7.99 per 120-count bottle
https://topcarebrand.com/

Easy-to-swallow TopCare Children’s Sugar Free Multi-Vitamin Jelly Beans, with 11 vitamins and minerals, satisfy parents’ desire for dietary wellness and kids’ sweet cravings in one fell swoop. Chewable and completely sugar-free, in a shape unique to the category, the Topco Associates own-brand product received nothing more than at-shelf support. Blocked alongside the national brand, the format and flavors captured kids’ attention, while the price point appealed directly to parents’ budgets. Own-brand vitamins rank No. 1 in unit vitamin sales, and gummies are now the dominant-selling format in children’s vitamins, garnering 50% of sales, so a line extension from Topco is definitely in the pipeline.

Uptown Cocktails

$14.99 per 1.5-liter bottle
https://www.uptowncocktails.com/

Uptown Cocktails is a high-quality, premixed cocktail line crafted with natural ingredients and real fruit juice in six indulgent varieties: Lime Margarita, Mango Margarita, Strawberry Margarita, Lemon Tea, Ruby Red Grapefruit and Chocolatini. Each is 13.9% alcohol by volume, gluten-free, and kosher certified. By creating custom POS for select retailers and targeting prime decision-makers through trade advertisement, manufacturer Southern Champion LLC was able to get the product line prime placement in retailers across the country. Just months after its launch, Uptown Cocktails was named the No. 13 wine-based RTD premixed cocktail brand in the country for the 52 weeks ending May 16, according to Nielsen.

Vizzy Hard Seltzer

$14.99 per 6-pack of 12-fluid-ounce cans
https://www.vizzyhardseltzer.com/

The first hard seltzer made with antioxidant vitamin C, derived from the superfruit acerola cherry, Vizzy comes in four unique flavors: Pineapple Mango, Blueberry Pomegranate, Strawberry Kiwi and Black Cherry Lime. Merchandised in eye-catching bright-orange packaging, the Certified Gluten Free beverage contains 100 calories per serving and is low in sugar and carbs. Vizzy’s launch was supported by Molson Coors with virtual sampling, breakthrough TV and out-of-home ads, and disruptive social and digital tactics, among other tools. Introduced in April, the product had already contributed more than $6 million in scanned sales in total U.S. food through June 13, according to Nielsen. 

Wholesome Allulose

$6.50 per 12-ounce bag or 11.5-ounce bottle
https://wholesomesweet.com/

With sugar reduction a highlighted trend among wellness-seeking consumers, Wholesome Allulose provides a solution. The all-natural, zero-calorie, zero-sugar sweetener tastes and performs just like sugar, according to the brand, which adds that allulose, naturally found in figs, raisins and kiwi, is technically a sugar, but our bodies don’t digest it, so it has no effect on blood glucose levels, has has zero net carbs, is safe for diabetics, and won’t cause tooth decay. Available in liquid and dry crystalline forms, it can be used in myriad ways. To promote the product, Wholesome ran a combination of digital, educational and event partnerships.

Wholly Avocado Diced Avocado and Smashed Avocado

$4.48-$4.99 per 8-ounce container or 8-ounce bag of four 2-ounce cups
https://www.eatwholly.com/

Hormel Foods/MegaMex’s Wholly Avocado brand has built on its success in the guacamole space by introducing diced avocado and smashed avocado — two products that are paving the way for convenient, ready-to-eat avocado products while meeting the consumer need for perfectly ripe, preservative-free avocado anytime. Through creative packaging design, the brand conveyed the freshness of the new products, which can be used in salads and sandwiches. A comprehensive launch support plan included retailer-specific shopper marketing strategies, and media and influencer outreach. To drive trial, $2-off instant redeemable coupons appeared on packaging. The brand is also hoping to expand the products into foodservice.

Wonderful Pistachios No Shells Chili Roasted and Honey Roasted

$6.99 per 5.5-ounce bag
https://www.getcrackin.com/

Driving 94% of all flavored snack nut growth across the category since their 2019 debut, Wonderful Pistachios No Shells Chili Roasted and Honey Roasted flavors come in bright-red and -orange packaging, enabling them to stand out, easily communicate their bold flavor and spur sales right from the shelf. A dedicated digital campaign targeting adventurous snackers launched last year, with additional support including influencer marketing, and sampling in SnackNation office snack boxes in September 2019. The No Shells flavors have proved to be incremental to the brand portfolio, with 38% of consumers making them their first Wonderful Pistachios purchase ever.

Wonderful Seedless Lemons

$3.49-$3.99 per 1-pound bag
https://www.wonderfulseedlesslemons.com/

A true produce innovation, Wonderful Seedless Lemons are a naturally seedless, Non-GMO Project Verified variety of lemon, sold October through May, with year-round distribution to come in future years. The Wonderful Co. owns the exclusiverights to this variety, which was promoted with dedicated in-store POS displays of the strikingly packaged fruit, and a robust marketing campaign. Since company research has found that 81% of people don’t like seeds in their lemons, consumer interest was virtually guaranteed. As a vertically integrated company, Wonderful is able to ensure the highest-quality product, managing the entire process from tree to table.

Woodridge Snacks Tempura Seaweed Chips

$3.49 per 0.7-ounce bag
https://woodridgesnacks.com/

Available in vivid single-serve packaging, crispy plant-based Woodridge Snacks Tempura Seaweed Chips are inspired by the globalization of regional cuisines and the rising popularity of fusion dishes. Dipped in a light batter and gently fried, the item comes in three globally inspired flavors — Sea Salt, Sriracha and Hickory BBQ — whose ingredients are sustainably sourced. To increase reach and awareness, Woodridge implemented a robust social media strategy identifying influencers, who received product samples in exchange for social posts. As vegan foods increasingly become mainstream staples, the chips are well positioned to capitalize on the trend and expand the savory snack segment.

Yasso Dipped Greek Yogurt Bars

$5.49 per 10.6-fluid-ounce box of four bars
https://yasso.com/

Consisting of a chocolatey coating with crisped quinoa covering smooth and creamy Greek yogurt bars, Yasso Dipped Greek Yogurt Bars come in four varieties, each one containing 140-160 calories, with 4 grams of protein, live and active cultures, and no high-intensity sweeteners. Yasso promoted the frozen treats through paid digital media, newsletter and organic social media support, earned media support via public relations and influencer marketing, and in-store/shopper marketing tactics. In the short time it’s been on the market, the line has already delivered $2.3 million in retail sales, and provided a better-for-you alternative to the high-calorie chocolate-covered frozen novelty options that currently exist.

Zoku Pocket Utensil Set

$15.99 per set
https://www.zokuhome.com/

As the world moves toward doing away with single-use plastic products in the name of environmental health, consumers eager to do their part can start using Zoku’s Pocket Utensil Set. Housed in a compact yet sturdy form-fitting carrying case, the reusable utensils boast a clean, utilitarian design, and also help promote personal hygiene habits at a time when people are anxious to avoid disease. The product complements Zoku’s previously introduced eco-friendly food-to-go containers. To raise the visibility of the utensil set, the company has deployed social media posts and advertisements, promoting the idea of less waste along with Zoku’s other food-to-go products.