The 2014 Consumer Value Study and How it Affects Your Promotion Optimization Strategy
Date of webcast
Wednesday, October 8, 2014
Time & time zone / duration of webcast
2:00 pm ET/1:00 pm CT/11: 00 am PT
Duration: 1 hour
Webcast abstract
Several of the large CPG companies in the US have attributed weak performance to high promotional activity in the market, training the consumer to only buy on deal, but how do we reverse the trend? In the 2nd Annual Consumer Value Study for Consumables TABS Group looks at how shopping behavior and attitudes have changed vs. last year with respect to consumer’s use of promotional offers. Further we analyze how these promotional search behaviors affect their choices of outlets including Walmart, Target, Walgreen’s, Costco, etc.
Other areas covered are quantifying the size of previously hard-to-track channels such as Natural Food and Online purchasing. Based on the study, we review the market in terms of the aggregate levels as well as for key regional demographics such as Millennials, Seniors, Lower Income and Households with Kids.
This research seeks to answer three key questions:
- Why is the overall CPG market so soft,
- How much of a role do promotions have in this weakness, and
- What you can do about it?
Join POI, Progressive Grocer, and TABS Group for an engaging hour that is certain to deliver actionable insights, and opportunities, as you seek to improve your promotion optimization journey.
Presenting publication name
Progressive Grocer
Sponsor name
POI and TABS Group
Presenters
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Moderator
 | Jim Dudlicek Editor-in-Chief, Progressive Grocer |
