Douglas Ronan has joined Driscoll's as v.p. of marketing, which is a newly created position at the fresh berry company.

Michael Hollister, s.v.p. of sales and marketing for the Watsonville, Calif.-based Driscoll's,

Prior to joining Driscoll's, Ronan held marketing leadership roles at organizations such as The Pillsbury Co., where he was instrumental in leading core business growth by redefining the brand positioning and launching over 25 successful new products, Driscoll said.

Most recently, Ronan was senior Web marketing strategist at the Russell Investment Group, where he was responsible for directing online communication activity for the global investment company.