Ukrop’s Super Markets Inc. overhauled its fuelperks! program this week, making customers cash in rewards sooner and work harder to attain them, according to a published report.

Under the new rules, customers need to spend $50 or more on a single transaction in order to earn a five-cent per-gallon discount at 30 Uppy’s Convenience Stores, the company said yesterday on its Web site. In the past, the number of transactions and timeframe was unlimited to reach the $50.

The Richmond, Va.-based company also changed how long shoppers have to redeem the rewards. In the past, customers had 90 days, but now the rewards must be redeemed by the end of the month after the month in which the credits were attained, according to Timesdispatch.com. For example, credits earned in November must be redeemed by Dec. 31.

However, Ukrop’s did add a new way to earn the rewards to the program. Each week, the chain will highlight specials that automatically give customers a discount of five cents per gallon regardless of the $50 minimum single-transaction purchase.

- Nielsen Business Media